If you’ve never promoted your products and services with door hangers, or if you’ve tried door hanger marketing with few results to show, it’s time to reconsider door hangers as viable and profitable marketing tools. The following details why door hangers are excellent marketing tools and offers step-by-step advice for launching a successful door hanger marketing campaign.
Why door hangers make great marketing tools
Door hangers might be considered the “poor man’s postcard,” but in reality door hangers have several benefits not shared by postcards or other direct-mail marketing tools:
• Door hangers are delivered to homes, but they’re not lumped in mailboxes with “junk mail”
• Placed on door knobs, door hangers are practically impossible to ignore
• Official notices, such as missed deliveries and utilities notices, are distributed on door hangers; as such, customers are very likely to read your door hangers
• Door hangers are more personal; they hang alone, and they’re tangible items customers can pick, hold, and carry
How to launch a successful door hanger marketing campaign
Winning door hanger marketing campaigns aren’t created by accident; they’re developed according to set of proven “rules” that, when followed, ultimately lead to high response rates, more sales, and greater profits. Follow the steps below to launch a successful door hanger marketing campaign.
It's vitally important to continually look for fresh and exciting ways to get your message out into the world. Door hangers get your target audience to take notice of your company on a whole new level. If you think door hanger marketing doesn't work, think again!
You know the old saying "out of sight, out of mind;" the same holds true in advertising. When marketing material is easily pushed aside, your message isn't absorbed or acted upon nearly as often. Door hangers can help you avoid this pitfall because they must be physically removed from doorknobs. This forces interaction: As a person removes it, he or she is likely to really look at it - and is likelier to take in your marketing message.
Door hanger marketing is quick, easy, affordable and highly targeted. Best of all, it's one of the most effective ways to get your message in the right hands, at the right time. Be sure to have your door hangers professionally printed for best results.
To make sure your data is the right dimensions and includes the correct bleed and trim marks, we have created these templates to make your life easier.
Simply download the template that matches the product you want to create and open it in Adobe Illustrator, Adobe Photoshop or Adobe Acrobat as appropriate.
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